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1 deceptive package
Большой англо-русский и русско-английский словарь > deceptive package
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2 deceptive package
Деловая лексика: поддельная упаковка -
3 deceptive package
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4 deceptive package
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5 deceptive package
Comm. [Douanes] emballage trompeur [contenant soit moins de produit, soit un produit différent de celui qui est annoncé]English-French dictionary of law, politics, economics & finance > deceptive package
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6 deceptive
оманливий, який вводить в оману; шахрайський- deceptive mark
- deceptive package
- deceptive practice
- deceptive practices
- deceptive selling practice
- deceptive selling practices
- deceptive signal -
7 deceptive
adjective* * *[-tiv]* * *de·cep·tive[dɪˈseptɪv]1. (misleading) täuschend, irreführend2. (deceitful) trügerisch3.* * *[dI'septɪv]adjirreführend; similarity täuschend; simplicity trügerischto be deceptive — täuschen, trügen (geh)
* * *deceptive adj (adv deceptively)1. täuschend:be deceptive täuschen, trügen (Sache);2. trügerisch, Trug…* * *adjective* * *adj.täuschend adj. -
8 package
[ˈpækɪdʒ]application package вчт. пакет прикладных программ audit package пакет программ ревизии austerity package простая упаковка benchmark package вчт. тестовый пакет bluff package упаковка, вводящая в заблуждение business tax package комплекс мер по налогообложению предпринимателя candidate package вчт. пакет программ пригодный для применения consumer package розничная упаковка debug package вчт. отладочный пакет программ deceptive package поддельная упаковка development package вчт. инструментальный пакет программ disk package вчт. пакет программ на дискете display package пакет с прозрачным окошком display package упаковка с прозрачным окошком economic crisis package комплексный экономический кризис family package экономичная упаковка graphical package вчт. графический пакет программ integral package вчт. интегрированный пакет прикладных программ integrated package вчт. интегрированный пакет legislative package пакет законов mail package почтовая посылка multitrip package упаковка многоразового использования original package оригинальная упаковка original package первичная упаковка package кипа package комплексная сделка package комплексное соглашение package вчт. комплект package место багажа package место груза package пакет, тюк package пакет, сверток; пачка (сигарет) package вчт. пакет package пакет package пачка package пошлина с товарных тюков package расходы по упаковке package сверток package соглашение по нескольким вопросам на основе взаимных уступок package тюк; кипа; посылка; место (багажа) package тюк package упаковка, упаковочная тара; перен. упаковка, внешнее оформление package упаковка package упаковывать; оформлять, обрамлять package ящик package for heavy goods упаковка для тяжелых грузов package of export incentives комплекс экспортных льгот package of goods место груза package of policies комплекс страховых полисов post package бандероль price package пакет цен program package вчт. пакет программ protocol package вчт. пакет протокольных программ retail package мелкая расфасовка returnable package возвратная упаковка sample package пробная упаковка seaworthy package грузы в упаковке для морских перевозок see-through package прозрачная упаковка sensory package блок датчиков service package комплекс услуг shipyard package комплексное соглашение на постройку судна single package одно место багажа software package comp. блок программ software package вчт. пакет программ software package comp. система программного обеспечения standard package стандартный блок standard package стандартный корпус standard software package вчт. пакет стандартных программ subroutine package вчт. пакет подпрограмм system package вчт. пакет системных программ taxation package комплекс мероприятий в области налоговой политики test package вчт. блок тестовых программ training package набор учебных материалов transistor package корпус транзистора transparent package прозрачная упаковка turnkey package вчт. готовый пакет программ window package вчт. оконный пакет window package прозрачная упаковка window package упаковка с прозрачным окошком, через которое виден товар -
9 package
ˈpækɪdʒ
1. сущ.
1) некоторое количество вещей, упакованных в какое-л. вместилище, особ. небольшого размера, или просто перевязанных: а) пакет, сверток;
пачка( сигарет) Syn: parcel, packet б) тюк;
кипа;
посылка;
место( багажа) в) упаковка, упаковочная тара;
контейнер, ящик, коробка;
перен. упаковка, внешнее оформление milk package ≈ пакет молока original package ≈ фабричная упаковка
2) расходы по упаковке;
пошлина с товарных тюков
3) совокупность взаимозависимых или связанных абстрактных сущностей а) комплексная сделка (тж. package deal) ;
соглашение( включающее пакет пунктов и принимаемое как целое), предложение (тж. package offer) anti-inflation package ≈ предлагаемые меры по борьбе с инфляцией educational package ≈ обязательная учебная программа wage package ≈ соглашение с профсоюзом по вопросам заработной платы package plan ≈ комплексный план б) контракт на туристическую поездку (включающий транспорт, услуги и развлечения, полностью организуемые туристической фирмой) ;
туристическая поездка( организованная таким способом) You can arrange as part of your package to hire a car. ≈ В качестве пункта в вашем договоре вы можете включить и взятие напрокат автомобиля. the tired tanned look of tourists at the end of a two-week package ≈ утомленные загорелые туристы после двухнедельного путешествия в) радио- или телесериал, предлагаемый для продажи как готовая программа за единовременно выплачиваемую сумму
2. гл. упаковывать, заворачивать;
укладывать;
фасовать;
обрамлять, оформлять;
тж. перен. The beans are then ground and packaged for sale as ground coffee. ≈ Затем зерна перемалывают, расфасовывают и продают как молотый кофе. A city is like any product, it has to be packaged properly to be attractive to the consumer. ≈ Город, как любой товар, должен иметь яркую упаковку, чтобы привлекать покупателя. There is no lack of playwrights who carry on the old trade of packaging sentimental hokum into a tough shell. ≈ Драматурги, которые по старинке продолжают запихивать сентиментальную чушь в жесткую схему, не имеют успеха. тюк;
кипа;
место (багажа) пакет, сверток упаковочная тара, контейнер, ящик, коробка - milk * пакет молока - original * фабричная упаковка упаковывание, упаковка расходы по упаковке пошлина с товарных тюков (американизм) готовая программа( для радио), приобретенная какой-либо компанией (дипломатическое) соглашение по нескольким вопросам, заключенное на основе взаимных уступок, комплексная сделка (тж. * deal) - * plan комплексный план соглашение - wage * соглашение с профсоюзом по вопросам заработной платы предложение (тж. * offer) - anti-inflation * предлагаемые меры по борьбе с инфляцией (военное) прибор автономного действия (автопилот) комплект, комплекс - a * of three experiments три опыта, проведенные в комплексе (компьютерное) (жаргон) пакет прикладных программ обыкн. (американизм) укладывать( в ящики) ;
упаковывать, заворачивать обыкн. (американизм) делать тюки application ~ вчт. пакет прикладных программ audit ~ пакет программ ревизии austerity ~ простая упаковка benchmark ~ вчт. тестовый пакет bluff ~ упаковка, вводящая в заблуждение business tax ~ комплекс мер по налогообложению предпринимателя candidate ~ вчт. пакет программ пригодный для применения consumer ~ розничная упаковка debug ~ вчт. отладочный пакет программ deceptive ~ поддельная упаковка development ~ вчт. инструментальный пакет программ disk ~ вчт. пакет программ на дискете display ~ пакет с прозрачным окошком display ~ упаковка с прозрачным окошком economic crisis ~ комплексный экономический кризис family ~ экономичная упаковка graphical ~ вчт. графический пакет программ integral ~ вчт. интегрированный пакет прикладных программ integrated ~ вчт. интегрированный пакет legislative ~ пакет законов mail ~ почтовая посылка multitrip ~ упаковка многоразового использования original ~ оригинальная упаковка original ~ первичная упаковка package кипа ~ комплексная сделка ~ комплексное соглашение ~ вчт. комплект ~ место багажа ~ место груза ~ пакет, тюк ~ пакет, сверток;
пачка (сигарет) ~ вчт. пакет ~ пакет ~ пачка ~ пошлина с товарных тюков ~ расходы по упаковке ~ сверток ~ соглашение по нескольким вопросам на основе взаимных уступок ~ тюк;
кипа;
посылка;
место (багажа) ~ тюк ~ упаковка, упаковочная тара;
перен. упаковка, внешнее оформление ~ упаковка ~ упаковывать;
оформлять, обрамлять ~ ящик ~ for heavy goods упаковка для тяжелых грузов ~ of export incentives комплекс экспортных льгот ~ of goods место груза ~ of policies комплекс страховых полисов post ~ бандероль price ~ пакет цен program ~ вчт. пакет программ protocol ~ вчт. пакет протокольных программ retail ~ мелкая расфасовка returnable ~ возвратная упаковка sample ~ пробная упаковка seaworthy ~ грузы в упаковке для морских перевозок see-through ~ прозрачная упаковка sensory ~ блок датчиков service ~ комплекс услуг shipyard ~ комплексное соглашение на постройку судна single ~ одно место багажа software ~ comp. блок программ software ~ вчт. пакет программ software ~ comp. система программного обеспечения standard ~ стандартный блок standard ~ стандартный корпус standard software ~ вчт. пакет стандартных программ subroutine ~ вчт. пакет подпрограмм system ~ вчт. пакет системных программ taxation ~ комплекс мероприятий в области налоговой политики test ~ вчт. блок тестовых программ training ~ набор учебных материалов transistor ~ корпус транзистора transparent ~ прозрачная упаковка turnkey ~ вчт. готовый пакет программ window ~ вчт. оконный пакет window ~ прозрачная упаковка window ~ упаковка с прозрачным окошком, через которое виден товар -
10 поддельная упаковка
Большой англо-русский и русско-английский словарь > поддельная упаковка
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11 підроблена упаковка
Українсько-англійський юридичний словник > підроблена упаковка
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12 поддельная упаковка
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13 поддельная упаковка
Русско-Английский новый экономический словарь > поддельная упаковка
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14 Mogelpackung
f1. deception package2. deceptive package3. deceptive packagingf[ugs.: Änderung] fig.cosmetic change -
15 die Mogelpackung
- {bluff package; deceptive package; deceptive packaging} -
16 поддельная упаковка
Business: deceptive packageУниверсальный русско-английский словарь > поддельная упаковка
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17 material1
1 = equipment, material, matter, stuff, fare, infrastructure, fodder, material.Ex. A post-coordinate index depends upon specialised equipment and storage devices.Ex. It is my understanding that the Anglo-American Cataloging Rules, 2nd edition, (AACR2) will prescribe the same entry rules for all materials.Ex. A plate is a leaf containing illustrative matter, with or without explanatory text, that does not form part of either the preliminary or the main sequences of pages or leaves.Ex. Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex. Children seek education deliberately when they use the library to do their homework while many of the other borrowers are looking for recreational fare.Ex. Priority sectors are in energy, industry and infrastructure.Ex. The diverse range of perspectives represented provides fodder for lively debates.Ex. The material in the exhibition is organized into four thematic sections: objects used in daily life, funerary rites, religious items, and works of art.----* archivero especializado en material audiovisual = audiovisual archivist.* basado en material impreso = print-based.* bibliotecario especializado en material audiovisual = audiovisual librarian.* biblioteconomía especializada en el material audiovisual = audiovisual librarianship.* buscar material = pursue + material.* catalogación de material no librario = non-book cataloguing.* censurar material = challenge + materials.* censuras a los materiales = challenges to materials.* centrado en el material impreso = print-centred [print-centered, -USA].* centro de material didáctico escolar = school resource centre.* ciencias de los materiales = materials sciences.* ciencia y tecnología de los materiales = materials science and technology.* colocación del material de vuelta en los estantes = shelving.* Conferencia Panafricana sobre Preservacion y Conservación de Material Bibli = Pan-African Conference on the Preservation and Conservation of Library and Archival Materials.* desarrollo de material educativo = instructional development.* editor de material electrónico = electronic publisher [e-publisher].* editor de material multimedia = multimedia publisher.* envío de material = freight forwarding.* fondos de material audiovisual = AV holdings.* frecuencia de préstamo del material = turnover rate.* imprenta de material efímero = jobbing house, jobbing office, jobbing printer.* inmovilizado material = tangible assets.* ISBD(A) (Descripción Bibliográfica Normalizada Internacional - material anti = ISBD(A) (International Standard Bibliographic Description - Antiquarian).* material anejo = accompanying material.* material audiovisual = a-v material, audiovisual item, audiovisual material, AV material, audiovisual aids, audiovisual media.* material bibliotecario = library stock, library materials.* material cartográfico = cartographic material.* material complementario = accompanying material.* material con copyright = copyright material, copyrighted material.* material crítico = critical matter.* material de archivo = archival material, archive material.* material de arte = art material.* material de ayuda = help pack.* material de construcción = building material.* material de empaste = filling material.* material de encuadernación = covering material.* material de enseñanza programada = programmed material.* material de estudio = study material, course material, curriculum material, curriculum resource, study package.* material de fondo = backing.* material del centro de recursos = resource centre material.* material del curso = course material, curriculum material, curriculum resource.* material de lectura = reading material, reading matter.* material de lectura para adultos = adult reading matter.* material del rodillo = roller stock.* material de ocio = entertainment material.* material de oficina = office equipment, office supplies.* material de papelería = printing supplies.* material de referencia = reference material.* material de relleno = filler.* material de reserva = reserve stock.* material de tamaño mayor de lo normal = outsize material.* material didáctico = teaching material, learning materials, course material, curriculum material, study package, instructional material.* material didáctico de apoyo = study aide.* material didáctico entregado en clase = class handout.* material digital = digital media.* material docente = study material.* material documental de interés para los vecinos del barrio = community literature.* material donado de segunda mano = hand-me-down material.* material editado por el propio autor = self-published material.* material educativo = study material, teaching material, learning materials, study package, instructional material.* material efímero = ephemera, ephemeral, fugitive material, ephemeral material.* material electrónico = electronic material [e-material], online material.* materiales menores = minor materials.* material fotográfico = photographic material.* material genético = genetic material.* material gráfico = graphic material.* material histórico = historical material.* material impreso = print, print media, print material, offline material, printed material.* material inflamable = flammable material.* material informativo = information material.* material multimedia = media material, media title.* material no bibliográfico = non-book material.* material no devuelto = non-return.* material no impreso = non-print [nonprint], non-print media.* material no librario = non-book material.* material oculto = buried material.* material para adultos = adult materials.* material polémico = challenged materials.* material procedente del dragado = dredged material.* material protegido por el derecho de autor = copyright material, copyrighted material.* material publicitario = publicity material, advertising material.* material que no es revista científica = non-journal material.* material radioactivo = radioactive material.* material reflectante = reflective material.* material renovable = renewable material.* material reprográfico = reprographic equipment.* material táctil = tactile material.* material técnico = technical equipment.* material tecnológico = technological equipment.* material termoplástico = thermoplastic.* material tipográfico = typographical equipment.* material y equipos de oficina = office supply and equipment.* orientado hacia el material impreso = print-centred [print-centered, -USA].* paquete de material didáctico = training package.* petición de material = material-finding enquiry.* plan de adquisición de material a vista = approval plan.* preservar material = preserve + material.* presupuesto para adquisición de material = capital budget.* presupuesto para la compra de material = materials budget.* proveedor de material de oficina = office supplier.* proveedor de materiales = materials vendor.* recoger material = gather + material.* reunir material = gather + material.* sala de material audiovisual = audiovisual room.* selección de material = materials selection.* suministrar material de equipo = supply + equipment.* suministro de material multimedia = media supply.* trabajo de impresión de material efímero = ephemeral jobbing.* trabajos de impresión de material efímero = jobbing work.* transporte de material = freight forwarding.* venta de material impreso = print sale. -
18 material
adj.1 physical.2 real, actual (real).3 material, bodily.m.1 material (sustancia).material de desecho waste material2 equipment (instrumentos).material bélico war materialmateriales de construcción building materialsmaterial escolar school materialsmaterial de guerra war materialmaterial de oficina office stationery3 cloth, material.* * *► adjetivo1 (en general) material; (físico) physical2 (real) real1 (sustancia) material2 (conjunto de cosas) material, materials plural, equipment3 (datos, información) material\material escolar teaching material(s)material de guerra war materialmaterial de oficina office stationerymateriales de construcción building materialsmateriales de desecho waste material sing* * *1. noun m.1) material2) stuff2. adj.* * *1. ADJ1) [ayuda, valor etc] material2) (=físico) physicalla presencia material de algn — sb's physical o bodily presence
daños materiales — physical damage, damage to property
3) (=real)la imposibilidad material de... — the physical impossibility of...
2. SM1) (=materia) material2) (=equipo) equipmentmaterial bélico, material de guerra — war material, military equipment
material de oficina — office supplies pl, stationery
material móvil, material rodante — rolling stock
3) (Tip) copy4) * (=cuero) leather5)de material — LAm made of bricks, brick-built
* * *Ia) <necesidades/ayuda/valor> materialdaños materiales — damage to property, material damage
b) <autor/causante> actualc) ( uso enfático)II1) (elemento, sustancia) material2)a) ( útiles) materials (pl)b) (datos, documentos, etc) material•* * *Ia) <necesidades/ayuda/valor> materialdaños materiales — damage to property, material damage
b) <autor/causante> actualc) ( uso enfático)II1) (elemento, sustancia) material2)a) ( útiles) materials (pl)b) (datos, documentos, etc) material•* * *material11 = equipment, material, matter, stuff, fare, infrastructure, fodder, material.Ex: A post-coordinate index depends upon specialised equipment and storage devices.
Ex: It is my understanding that the Anglo-American Cataloging Rules, 2nd edition, (AACR2) will prescribe the same entry rules for all materials.Ex: A plate is a leaf containing illustrative matter, with or without explanatory text, that does not form part of either the preliminary or the main sequences of pages or leaves.Ex: Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex: Children seek education deliberately when they use the library to do their homework while many of the other borrowers are looking for recreational fare.Ex: Priority sectors are in energy, industry and infrastructure.Ex: The diverse range of perspectives represented provides fodder for lively debates.Ex: The material in the exhibition is organized into four thematic sections: objects used in daily life, funerary rites, religious items, and works of art.* archivero especializado en material audiovisual = audiovisual archivist.* basado en material impreso = print-based.* bibliotecario especializado en material audiovisual = audiovisual librarian.* biblioteconomía especializada en el material audiovisual = audiovisual librarianship.* buscar material = pursue + material.* catalogación de material no librario = non-book cataloguing.* censurar material = challenge + materials.* censuras a los materiales = challenges to materials.* centrado en el material impreso = print-centred [print-centered, -USA].* centro de material didáctico escolar = school resource centre.* ciencias de los materiales = materials sciences.* ciencia y tecnología de los materiales = materials science and technology.* colocación del material de vuelta en los estantes = shelving.* Conferencia Panafricana sobre Preservacion y Conservación de Material Bibli = Pan-African Conference on the Preservation and Conservation of Library and Archival Materials.* desarrollo de material educativo = instructional development.* editor de material electrónico = electronic publisher [e-publisher].* editor de material multimedia = multimedia publisher.* envío de material = freight forwarding.* fondos de material audiovisual = AV holdings.* frecuencia de préstamo del material = turnover rate.* imprenta de material efímero = jobbing house, jobbing office, jobbing printer.* inmovilizado material = tangible assets.* ISBD(A) (Descripción Bibliográfica Normalizada Internacional - material anti = ISBD(A) (International Standard Bibliographic Description - Antiquarian).* material anejo = accompanying material.* material audiovisual = a-v material, audiovisual item, audiovisual material, AV material, audiovisual aids, audiovisual media.* material bibliotecario = library stock, library materials.* material cartográfico = cartographic material.* material complementario = accompanying material.* material con copyright = copyright material, copyrighted material.* material crítico = critical matter.* material de archivo = archival material, archive material.* material de arte = art material.* material de ayuda = help pack.* material de construcción = building material.* material de empaste = filling material.* material de encuadernación = covering material.* material de enseñanza programada = programmed material.* material de estudio = study material, course material, curriculum material, curriculum resource, study package.* material de fondo = backing.* material del centro de recursos = resource centre material.* material del curso = course material, curriculum material, curriculum resource.* material de lectura = reading material, reading matter.* material de lectura para adultos = adult reading matter.* material del rodillo = roller stock.* material de ocio = entertainment material.* material de oficina = office equipment, office supplies.* material de papelería = printing supplies.* material de referencia = reference material.* material de relleno = filler.* material de reserva = reserve stock.* material de tamaño mayor de lo normal = outsize material.* material didáctico = teaching material, learning materials, course material, curriculum material, study package, instructional material.* material didáctico de apoyo = study aide.* material didáctico entregado en clase = class handout.* material digital = digital media.* material docente = study material.* material documental de interés para los vecinos del barrio = community literature.* material donado de segunda mano = hand-me-down material.* material editado por el propio autor = self-published material.* material educativo = study material, teaching material, learning materials, study package, instructional material.* material efímero = ephemera, ephemeral, fugitive material, ephemeral material.* material electrónico = electronic material [e-material], online material.* materiales menores = minor materials.* material fotográfico = photographic material.* material genético = genetic material.* material gráfico = graphic material.* material histórico = historical material.* material impreso = print, print media, print material, offline material, printed material.* material inflamable = flammable material.* material informativo = information material.* material multimedia = media material, media title.* material no bibliográfico = non-book material.* material no devuelto = non-return.* material no impreso = non-print [nonprint], non-print media.* material no librario = non-book material.* material oculto = buried material.* material para adultos = adult materials.* material polémico = challenged materials.* material procedente del dragado = dredged material.* material protegido por el derecho de autor = copyright material, copyrighted material.* material publicitario = publicity material, advertising material.* material que no es revista científica = non-journal material.* material radioactivo = radioactive material.* material reflectante = reflective material.* material renovable = renewable material.* material reprográfico = reprographic equipment.* material táctil = tactile material.* material técnico = technical equipment.* material tecnológico = technological equipment.* material termoplástico = thermoplastic.* material tipográfico = typographical equipment.* material y equipos de oficina = office supply and equipment.* orientado hacia el material impreso = print-centred [print-centered, -USA].* paquete de material didáctico = training package.* petición de material = material-finding enquiry.* plan de adquisición de material a vista = approval plan.* preservar material = preserve + material.* presupuesto para adquisición de material = capital budget.* presupuesto para la compra de material = materials budget.* proveedor de material de oficina = office supplier.* proveedor de materiales = materials vendor.* recoger material = gather + material.* reunir material = gather + material.* sala de material audiovisual = audiovisual room.* selección de material = materials selection.* suministrar material de equipo = supply + equipment.* suministro de material multimedia = media supply.* trabajo de impresión de material efímero = ephemeral jobbing.* trabajos de impresión de material efímero = jobbing work.* transporte de material = freight forwarding.* venta de material impreso = print sale.material22 = artifactual, material.Ex: Unless the filmed material is deemed of high artistic or artifactual value, it is subsequently pulped.
Ex: His paintings suggest the possibility that material things can be transformed to accommodate a transcendent and spiritual vision.* beneficio material = material benefit.* causar daño material = cause + material injury.* daño material = material damage.* daño no material = immaterial damage.* mundo material = material world.* objeto material = material object.* * *1 ‹necesidades/ayuda› material; ‹valor› materiallos daños materiales eran graves the damage to property o the material damage was seriousestá muy apegado a los bienes materiales he is very materialistic, he cares a lot about material possessions2(uso enfático): no tengo tiempo material para cosértelo I really don't have time to sew it for youante la imposibilidad material de asistir al acto since it was quite impossible for her to attend the ceremony3 ‹autor/causante› actualA1 (elemento, sustancia) materiales un material muy flexible it is a very flexible materialmateriales para la construcción building materials2Compuesto:( ant); plasticB1 (útiles) materials (pl)2 (datos, documentos, etc) materialestá reuniendo material para el artículo she is collecting material for the articleCompuestos:( period); military equipment● material de demoliciones or derriboreclaimed o secondhand building materials (pl)office stationeryteaching materials (pl)(papel, películas) photographic materials (pl); (lentes, filtros) photographic equipment● material móvil or rodanterolling stock* * *
material adjetivo
◊ daños materiales damage to property, material damage
■ sustantivo masculino
1 ( en general) material;
2 ( útiles) materials (pl);
material didáctico/escolar teaching/school materials (pl)
material
I adj (no espiritual) material, physical
bienes materiales, material goods
II sustantivo masculino material
material informático, computer materials pl
' material' also found in these entries:
Spanish:
absorbente
- bélica
- bélico
- concha
- corcho
- de
- empeñar
- ser
- flexible
- heredar
- hule
- laminar
- legar
- legado
- materia
- ofimática
- ordinaria
- ordinario
- oscurecer
- oscurecerse
- paño
- penetrar
- pintura
- rígida
- rigidez
- rígido
- ruda
- rudo
- sintética
- sintético
- sólida
- solidez
- sólido
- tartán
- tela
- térmica
- térmico
- tolerancia
- tratamiento
- alambrada
- algodón
- apego
- caída
- carey
- cartón
- contraer
- corte
- cuadro
- elasticidad
- elástico
English:
ancillary
- artwork
- bronze
- creature
- effluent
- equipment
- flammable
- flint
- furnish
- material
- matter
- perish
- physical
- raw material
- resilience
- resilient
- rolling stock
- stuff
- supply
- teaching materials
- unrefined
- comfort
- deteriorate
- earthenware
- fencing
- flaw
- flimsy
- glass
- heavy
- hokum
- hole
- impervious
- inflexible
- itchy
- ivory
- literature
- making
- man
- oddment
- of
- over
- padding
- paper
- plaid
- pliable
- pulp
- raw
- robust
- rubbery
- shape
* * *♦ adj1. [físico] physical;[consecuencias] material;los daños materiales fueron cuantiosos the physical damage o damage to property was considerable;el objeto robado no tenía ningún valor material the stolen object had no material o financial value2. [real] real, actual;el autor material del asesinato the person actually responsible for carrying out the murder;no hay tiempo material para discutir el problema there's simply no time to discuss the problem♦ nm1. [sustancia] materialmaterial de desecho waste material;material genético genetic material;material refractario heat-resistant o fireproof material2. [datos, información] material;no hay suficiente material como para escribir una novela there isn't enough material to write a novel3. [instrumentos] equipmentmaterial audiovisual audiovisual equipment and material;material bélico military equipment;materiales de construcción building materials;material deportivo sports equipment;material didáctico teaching materials;material escolar school materials;material fotográfico photographic equipment;material fungible [desechable] disposable materials;Informát [cartuchos, disquetes] consumables;material de guerra war material;material de laboratorio laboratory materials;material de oficina office suppliesuna casa de material a house built of brick, a brick-built house* * *m/adj material* * *material adj1) : material, physical, real2)daños materiales : property damagematerial nm1) : materialmaterial de construcción: building material2) equipo: equipment, gear* * *material n1. (sustancia) material2. (equipo) equipment -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 внешнее оформление
1) General subject: package2) Engineering: exterior design3) Mathematics: face lift4) Law: get-up5) Polygraphy: technical makeup6) Advertising: external design, styling7) Patents: deceptive get-up, shaping8) Electrical engineering: designУниверсальный русско-английский словарь > внешнее оформление
Страницы
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